What is Pretty Ugly?
Pretty Ugly is a T-Shirt brand based on two characters, Pretty and Ugly. They are an alien couple who travel the Universe together, documenting all of their fun adventures on cool shirts.
The brand is meant to appeal to a young adult audience. The colors are very bright, contrasting, and fun to mimic the playfulness of the brand. Overall, its lighthearted nature is shown through its advertising and branding.
